Last Updated: [January 31, 2024]
PurposeU (“PU”, “us”, “we” or “our”) is a global, online learning platform—powered by AI—that enables individuals and organizations to find their purpose by discovering what makes them uniquely remarkable.
The collection, handling and disclosure of any personal information collected by PU is governed by the Personal Information Protection and Electronics Documents Act (“PIPEDA”) and the applicable provincial private sector privacy statutes. In addition, service providers under contract to provide online services on behalf of PU must follow the same practices required of PU. PU will not collect your personal information unless you choose to use service, online or otherwise, provided by PU that require it.
Objectives
This Privacy Policy has been developed by PU as an extension of our desire to combine our commitment to an online course and community with the highest level of integrity and transparency in dealing with our consumers. The Policy is designed to assist you in understanding how we collect, use, and safeguard the personal information you provide to us and to assist you in making informed decisions when communicating with us and receiving news and related content through our online properties. Our prime objective is to respect the privacy of individuals whose information is collected, used and disclosed by PU. It reflects our commitment to protecting the privacy and confidentiality of the personal information entrusted to us by our stakeholders. This Policy may change with the introduction of new technologies, laws or regulations, business practices and stakeholder needs.
The Policy applies to all current and prospective stakeholders of PU as well as to users of our online properties. It is to be read in conjunction with our Terms of Use.
Collection of Personal Information
Under its authority to deliver an online course, there may be times when PU has to collect personal information, which may include names, addresses, phone numbers and email addresses. This may be collected from you in a variety of circumstances, such as when you subscribe to our newsletters or consent to receive other PU electronic messages, enter into contests, participate in surveys, join our social networking sites, or as otherwise described at the time of collection.
Anti-spam
Where applicable, we will seek your express consent to contact you, including by way of commercial electronic messages. This consent is sought by PU and you can contact us at [email protected] or at 40 Scollard St., Suite 1502 Toronto, Ontario Canada M5R 3S1. You can unsubscribe at any time from receiving commercial electronic messages by following the instructions in the message.
Even if you have opted out of receiving marketing communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the services we provide to you, or if you contact us with an inquiry.
What we collect: We may collect personal information through surveys, questionnaires, applications, order forms and any other means necessary in order to plan, organize, promote, finance and deliver our course. If you contact us, we may keep a record of that correspondence and, if so, shall treat that as personal information.
The online course will be available for purchase online. In which case, we will ask you for your credit card payment information to complete your purchase with us. For transactions with PU involving credit cards, we use up to date security protocols to ensure the integrity and confidentiality of information and systems.
Modes of Collection: PU collects personal information about its stakeholders through various applications and order forms, surveys, websites, including, but not limited to, any email, comment, question or request submitted or subscription for information online and any e-commerce transactions conducted with PU.
Personal Information of Children: We do not knowingly collect or solicit children’s personal information. If a child has already provided us with personal information, his or her parent or guardian may contact us to have this information deleted.
Individuals have a right to access their personal information that is held by PU by making an access request to PU’s privacy officer. These requests may be subject to fees. Access is subject to limits and exceptions.
Use and Disclosure of Personal Information
Use of Personal Information:
PU will use the personal information we collect to:
◦ manage our business;
◦ sell course materials, merchandize and tickets;
◦ comply with regulatory and industry requirements;
◦ create and maintain our vendor accounts
◦ communicate with our stakeholders.
We may also use information about stakeholder interests and preferences, as well as feedback we receive from surveys, to improve our products. PU makes all reasonable efforts to ensure that information is used responsibly and only for its intended purposes.
We may provide your personal information to any third-party service provider that administers any service and/or promotion operated via our website https://purposeu.co (“the Site”) on our behalf. Your personal information will be provided to such third-party service providers only to enable it perform services on our behalf that relate to the proper administration of services or promotions. Whenever we hire other organizations to provide support services, they will be required to conform to our privacy standards. These third parties shall use the personal information only for purposes related to the supply of services to us and they will also respect strict contractual conditions that oblige them to maintain the confidentiality of all information.
We may use your personal information to operate the features of the Site and to allow you, when you choose to do so, to participate in features available only to registered users or interactive features of the Site.
The data that we collect from you may be transferred to, and stored at, a destination outside Canada (e.g. United States) for processing by PU staff operating outside Canada and/or third-party service providers contracted by us. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. As a result of the transfer, the applicable country's courts, governments or law enforcement agencies could obtain disclosure of your information in accordance with that country's laws. Notwithstanding the foregoing, we will make every reasonable effort to ensure that access to personal information is restricted to those individuals or agents who require access to personal information in order to perform their duties and where access is necessary and proper for the administration of the course.
Disclosure of Personal Information:
To whom we disclose your personal information: Depending on the nature of the information our stakeholders require, we may disclose personal information to our financial institutions, credit reporting agencies, and third party service providers such as data processing and marketing companies.
We will disclose your personal information if we reasonably believe that we are required to do so by law, regulation, court order or any competent governmental, statutory or public authority or to protect our rights and property or the rights and property of our stakeholders. We may also co-operate with law-enforcement agencies in any official investigation, and we may disclose your private information to such agencies in doing so.
When we will get your consent: We will request your express consent to the use and disclosure of your personal information for specific types of transactions on the application or other forms used in connection with those transactions. Where it is reasonable to imply your consent to the use and disclosure of your personal information in accordance with this Policy, we may do so. Where it is reasonable, we may also imply your ongoing consent to the continued use and disclosure of your personal information in accordance with this Policy where we make additional requests for information. We will obtain your express consent before using or disclosing your personal information for any purposes not identified in this Policy.
The use and disclosure of personal information of specific stakeholders is described below:
Employees and Contractors
PU collects and uses its employees’ and contractors’ information with the main focus of supporting its workforce. PU may from time to time operate online job application systems. We may also collect personal information for the purpose of a job application in hard copy. If you submit such an application, we may process the information provided by you for the purpose of considering the application. If your application is not accepted at that time, we may retain and store your personal information in a recruitment database for the purpose of future recruitment.
If you have applied for a paid position with PU, we may disclose your personal information to agencies conducting security, background and credit checks on our behalf.
In the event your application is accepted and you become an employee or contractor of PU, your personal information will be processed for payroll and benefits purposes and used to administer your employment with PU. Your personal information will be provided to third-party payroll and employee benefits providers in order to manage PU’s payroll and benefits programs. Your personal information will also be shared with the federal and provincial governments for the purpose of administering the income tax regime in compliance with the Income Tax Act.
PU will disclose personal information related to your employment, should such disclosure be required by law.
Vendors and Suppliers
PU has and will continue to contract with corporations and/or individuals as vendors and suppliers of products and services critical to the success of the business. Personal information of vendors and suppliers is collected through the public procurement process.
Upon a vendor or supplier’s consent, PU may disclose vendor or supplier information to certain partners who have signed up through the PU website. This contact information includes email, phone number, company name, company address, contact name and job title (“Contact Information”). This Contact Information may be used for the purpose of informing you of potential future business opportunities. Consent will have already been provided by the vendor or supplier upon submission of the RFP.
PU is committed to the confidential and sensitive nature of procurement agreements, and for that reason, does not make any procurement agreements public, unless compelled to by law. All procurement agreements are kept secure and private and are accessible only to the PU Procurement and PU Legal Departments. Similarly, PU does not make any of the RFP proposal submissions public. Only the PU Evaluation Committee and PU Procurement Department can view these documents, including pricing. From time to time, third-party consultants participate on evaluation committees. In these circumstances, the third-party consultant is subject to a confidentiality agreement.
Social Media
When you sign up to follow or communicate with social media accounts that we may operate from time to time, and/or to receive communications from PU through these social media outlets, we may use the information that you provide to maintain, operate and facilitate such programs, networks and communications. Personal information that you provide to PU via social media account(s) is collected to capture conversations (e.g. questions and answers, comments, “likes”, retweets) between you and PU. It may be used to respond to inquiries, contact you about giveaways or for statistical, evaluation and reporting purposes. This information will not be “mined” or stored by PU; however, your personal information may be collected, used and disclosed by the social media account administrator, independent of PU. Before engaging or communicating with PU, we strongly recommend that you review and understand the privacy policy, settings and information sharing functions of the social media website.
PU’s use of social media serves as an extension of its presence on the web. Social media account(s) are public and are not hosted on PU servers. If you choose to interact with us via social media, you should read the privacy policies of these third-party service providers and those of any applications you use to access them. PU uses Twitter, Facebook, Instagram, YouTube and LinkedIn.
Limiting the Use and Disclosure of Personal Information
Subject to contractual and other legal obligations, you are entitled to withdraw your consent to our use and disclosure of your personal information. Specifically, if you prefer that we do not use or disclose your personal information for marketing and promotional purposes, please notify us. We are legally bound to inform you that withdrawing your consent may preclude us from providing you with certain information.
In the case of personal information obtained from third parties, we will work with stakeholders, list owners, and other media owners to fulfill the right of clients to know of the existence, use, and disclosure of their personal information and to provide access to that information.
Note that the Site may contain links to other websites which are outside our control and are not covered by the terms of this Privacy Policy. If you access other websites using the links provided, the operators of those websites may collect information from you which will be used by them in accordance with their privacy policies, which may differ from ours.
Security of Personal Information
Once we have received your private information, we will use reasonable commercial efforts to protect it by using physical, managerial and technical procedures and security features to try to prevent unauthorized access to it. Any breach or apparent privacy breach of your personal information will be investigated in accordance to PU’s internal review process. We cannot, however, guarantee the security of any personal information provided to us in an email or in online form while it is being transmitted to us, as the internet is a potentially non-secure method of information transfer. Any such transmission is at your own risk.
Use of Cookies
Similar to other commercial websites, our Site utilizes standard technology called “cookies” and web server logs to collect information about how our Site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our Site, and the websites visited just before and just after our Site. This information is collected on an aggregate basis. None of this information is associated with you as an individual. If you choose to correspond with us via email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of non-electronic information, such as that received by mail and telephone.
Information obtained through cookies on our Site is used for internal review, to improve the content of our web pages, and to customize the content and/or layout of our pages for each individual visitor; it is not shared with other organizations for commercial purposes.
Web beacons are small strings of code that are placed in a web page or in an email message. They are sometimes called “clear GIFs” (Graphics Interchange Format) or “pixel tags”. Web beacons are most often used in conjunction with cookies to track activity on our websites. When you visit a particular web page, web beacons notify us of your visit. Since web beacons are used in combination with cookies, if you disable cookies the web beacons will only detect an anonymous website visit. When used in an email, web beacons enable us to know whether you have received the email.
This website may uses the Google AdWords, Facebook Conversion Pixel and Twitter remarketing services to advertise on third party websites to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example purchasing tickets. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network, Facebook, Twitter and YouTube. Third-party vendors use cookies to serve ads based on someone’s past visits to the PU website. Of course, any data collected will be used in accordance with our own privacy policy and Google, Twitter and Facebook’s privacy policies.
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can
◦ opt out of interest-based advertising entirely by cookie settings or
◦ permanently using a browser plugin
◦ opt out of Twitter ads simply uncheck the box next to “Promoted content” in your account settings, and Twitter will not match your account to information shared by their ad partners for tailoring ads.
◦ opt out of Facebook through the Digital Advertising Alliance.
Accuracy of Personal Information
PU will try to ensure that information about you is accurate, complete, and up-to-date. We may update the personal information in our records from time to time, where current information is required for the provision of a particular product or service. Please inform us of any change of name, address, or other information. Should you have questions about the accuracy of factual information we have collected about you, you will have access to that information to verify and update it. If we have disclosed inaccurate information about you to a third party, we will be pleased to contact the third party in order to correct the information. Please inform PU’s privacy officer at the contact details listed below for request a change to your personal information.
Individual Access
If you have any questions about the collection, use, or disclosure of your personal information by PU, or if you simply want to know whether we have any of your personal information on file, you may contact our privacy officer at the address set out below. PU will respond to your requests for access in accordance with applicable privacy legislation. In the event that we refuse access to you, we will provide you with the reasons for our refusal upon request. Exceptions may include information that contains references to other individuals, information that cannot be disclosed for legal, security, or commercial proprietary reasons, and information that is subject to solicitor-client or litigation privilege.
Security
We store personal information in electronic and physical files that are secure, and our security measures include secure on- and off-site storage, restricted access to records and data processing equipment, password protocols, and encryption and security software. We conduct audits and monitor compliance with our privacy practices.
We only retain personal information for as long as is necessary for the purpose for which it was collected. When we no longer are required to retain the information, we will destroy, erase, or de-identify the information. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it.
Changes to Privacy Policy
We may amend this Privacy Policy from time to time as we add new products and services, as we improve our current offerings, and as technologies change. If we make a change to this Privacy Policy this will be reflected in the above Last Update date. We encourage you to check back periodically to see if we have made any changes. If we make any material or substantive changes in this Privacy Policy, we will notify you by posting a clear and conspicuous notice of these changes on the Site and in this Privacy Policy.
Miscellaneous
Please note that this Privacy Policy and any privacy notices displayed on the Site (“Privacy Documents”) have been drawn up in the English language and shall be interpreted in the English language. Where any of the Privacy Documents (or any part of a Privacy Document) are translated into any language in addition to English and there is any conflict in meaning between the English-language version and the translated version, the English-language version shall prevail in all respects.
Questions or Concerns
To access your personal information, inform us of changes you believe need to be made to that information, request that we investigate a concern you have about our personal information practices or obtain further information about this policy and its outlined practices, please send your questions or concerns to our privacy officer at:
PurposeU
40 Scollard St., Suite 1502
Toronto, Ontario Canada M5R 1E9
Attn: Personal Information Request-Privacy Officer
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